Visit Wales
Ideation, ad campaign, copywriting, art direction
The Poetic Tongue
Every UK resident is aware that the Welsh have their own language but not many Welsh people speak it. In spite of this, every Welsh person talks in a colloquial style. Yet, very few outside of Wales can make any sense of the cultural dialect.
Problem
In 2022 the number of domestic British visitors to Wales was notably lower than that of its neighbouring countries, England and Scotland. Only 8.71 million people travelled to Wales.
Solution
Let’s forget the usual scenic shots and celebrate the unique charm of how the Welsh make English their own.
