Real Boy Bot Club

Story, art direction, brand name, brandmark, animatic, animation, campaign

Tattoo Loving Robots

When someone asks you to create a story about Tattooed Robots, you don’t just say yes—you say hell yeah! I crafted the narrative, name, logo, and a promotional film for this one-of-a-kind NFT collection, bringing its bold concept to life.

Read Strategy

In 2021, as the NFT boom hit, I was given a brief I couldn’t resist: create something “cool” featuring tattooed robots. That was all it took to spark a narrative about a post-apocalyptic Earth, where a robot becomes the first of its kind to get inked—a bold statement of individuality. I brought the story to life in a short 2D film.

I was also tasked with naming the project—I chose Real Boy Bot Club, a playful nod to Pinocchio’s iconic line, “I’m a real boy.” This shaped the direction of the logo, which drew inspiration from Michelangelo’s The Creation of Adam, blending classic artistry with the rebellious spirit of reinvention

“Lee, totally nailed This project, He was given very little input and exceeded all expectations!”
Jamie Davies, founder & Tattoo artists, Real Boy Bot Club
CMO, Tubi

Challenge

NFT collections often rely on static visuals with little to no narrative, leading to a saturated market that lacks emotional connection and meaningful differentiation.

Insight

Incorporating animation into storytelling can lead to a more profound and lasting impact on the audience.

Idea

Real Boy Bot Club: A 2D promotional film driven by a compelling story about a tattooed robot in a post-apocalyptic world.

Why It’s Relevant

NFTs primarily appeal to Gen Z, a demographic that values storytelling, visual engagement and unique experiences.

Why It’s Different

It goes beyond static imagery, combining storytelling and animation to create a cultural and emotional connection that sets it apart in an oversaturated category.

What Is the predictive Impact

If marketed effectively, it holds the opportunity to sell out on launch, establishing itself as a benchmark for narrative-driven digital assets in the NFT space.

Testimonial

“Lee, totally nailed This project, He was given very little input and exceeded all expectations!”

Jamie Davies, Tattoo Artist and NFT creator

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