Bull Organics
Brand strategy, visual identity, packaging
Adventure Ready
Creating a unique brand and visual identity for a menâs skin & hair care brand. Dedicated to hassle free, Natural products, The Bull family needed a brand that cut through the noise and appealed to their outdoor loving and sports obsessed audience.
Tom and Carol Bull always believed in their productâcrafted from a trusted family recipe and formulated for preparation and protection. This mother-and-son duo shared one goal: to bring their moisturiser to Australian men. But in a saturated category, standing out was essential. Thatâs where we came in. Together, we developed Adventure Readyâa bold visual identity and brand strategy that celebrates the rugged, extreme outdoor lifestyle of Aussie men.
Designed for Men that Move
There is no shortage of skincare for men, our challenge was to identify how to position Bull Organics to achieve a competitve advantage. Suprisingly this challenge wasnt that difficult to solve, There was one critical piece of insight that was relevant to nearly every man in Australia, Aussie men love to be outside! With this in mind we landed at the brand idea âAdventure readyâ A brash idea that summed up the aussie man and championed their adveturous can-do attitude in a celebratory way. At the same time did service to the no bullsh**t (excuse the pun) approach to skin & haircare.
This idea became a springboard for every design decision and brand touchpoint.
Unleashed into the Wild
The photography captures men in their elementâoutdoors, in motion, and fully alive, with the iconic âBâ framing the action when needed to anchor the brandâs bold identity.
Challenge
The mother-and-son duo aimed to appeal to entrepreneurs and nomads with disposable income, but this ambitious vision lacked focus and differentiation. Australiaâs menâs skincare category was already crowded with generic products targeting broad, undefined audiences.
Insight
The Australian man lives for the outdoors.
Idea
Adventure Ready: A brand born in the outdoors, embracing the resilient spirit of the Australian man. Designed to celebrate his bold, active lifestyle while championing every adventure he takes on.
Why Itâs Relevant
It focuses on providing skincare for over 25% of Australian
men who actively engage in outdoor activities and lifestyles.
Why Itâs Different
It positions Bull Organic as the only skincare brand tailored specifically for Australian men who thrive in the outdoors, addressing their unique needs in harsh, demanding conditions.
What Is the predictive Impact
By aligning with the Australian manâs outdoor lifestyle, Adventure Ready positions Bull Organics as a category disruptor. Its focused narrative and bold identity have the potential to build strong brand loyalty. The unique combination of relevance, differentiation, and lifestyle integration can fuel long-term growth, establishing Bull Organics as the go-to skincare brand for active, adventurous men in Australia and beyond.
Testimonial
âBuilding a brand from scratch can feel overwhelming, but working with Lee turned it into an empowering experience. He not only grasped our vision but identified and seamlessly bridged the gaps in our initial strategy and identity efforts. Leeâs strategic acumen brought clarity and cohesiveness, transforming our scattered ideas into a solid, market-ready brand identity.â
Tom Bull, Co-Founder of Bull Organic