I aim to challenge convention, transform brands, and spark conversations that shift culture.

I’m a part English, part Welsh, strategy-driven designer and a decent dad who can tell a great story. While I don’t come from a pedigree of D&AD Pencil winners, I am technically the best designer in my family—and, well, the only one with an honours degree to prove it. I’m a terrible sleeper but a tireless thinker, I’ve noticed the two might be linked. My girlfriend insists I’m “too analytical,” but I’d love to see the data behind that claim.

I’m fascinated by how culture and brands interact to shape perception. For me, life is like a giant game of dot-to-dot—connecting ideas to reveal the bigger picture and helping clients solve challenges through their brand. I want to make an impact on the world—yes, it’s a cliché, but I truly believe I can, especially with a talented team around me.

Born “different” but learned its relevance. And as much as I love to learn, I must admit, nothing beats binging terrible TV. I know, I’m a walking contradiction. I also hate the gym but I go anyway, and my Spotify Wrapped raises a lot of questions.