I aim to challenge convention, transform brands, and spark conversations that shift culture.

I’m a part English, part Welsh, strategy-driven designer and a decent dad who can tell a great story. While I don’t come from a pedigree of D&AD Pencil winners, I am technically the best designer in my family—and, well, the only one with an honours degree to prove it. I’m a terrible sleeper but a tireless thinker, I’ve noticed the two might be linked. My girlfriend insists I’m ā€œtoo analytical,ā€ but I’d love to see the data behind that claim.

I’m fascinated by how culture and brands interact to shape perception. For me, life is like a giant game of dot-to-dot—connecting ideas to reveal the bigger picture and helping clients solve challenges through their brand. I want to make an impact on the world—yes, it’s a clichĆ©, but I truly believe I can, especially with a talented team around me.

Born ā€œdifferentā€ but learned its relevance. And as much as I love to learn, I must admit, nothing beats binging terrible TV. I know, I’m a walking contradiction. I also hate the gym but I go anyway, and my Spotify Wrapped raises a lot of questions.

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