Revolut
Ideation, ad campaign, copywriting, art direction
It’s time to change
Millennials love an after-party, often fuelled by FOMO and bad decisions, but when the party stops their beaten-up bank cards are thrown away.
Problem
The use of physical bank cards is becoming obsolete and Brits have sent over 76 million plastic cards to waste, that’s a massive 380 tonnes!
Solution
There’s no sense in lecturing millennials about their behaviour, alternatively here’s a witty campaign from the online bank Revolut, suggesting that going contactless may be a change for the better.
